Most people believe that bounce rate has some impacts with SEO results – the less the bounce rate, the more chance to get ranks. Though it is not the few of the major signs for rankings, bounce rate data is very important to identify the possible conversion rate. And by having look at this data one can identify the approximate satisfaction level of the visitors and can decide what to do next. It can also help to identify the potentiality of the website design.
Now What Bounce Rate is:
The best definition I have found so far is “ Bounce rate is the percentage of visitors who enter the site and bounce (leave the site) rather than continue viewing other pages within the same site.
It can indicate two things, either they get the information they were seeking.
Or they are not satisfy with the content and that’s why just left the site.
As I told you before that the less the bounce rate is, the more satisfaction visitors might have. That’s why I am going to share 7 tricks to reduce bounce rate of your website.
1# Create a Blog Section
Believe it or not, people love to read. When someone spends time on internet they usually read. They love to get information related to the query or product they search. So by opening a blog for your customer you can drive them from home page to blog.
2# Use Related Post / Product Section
When someone lands on a blog post or product page they can be interested on some similar posts in your blog. You just need to make sure he can get that related posts without any hassle. If you are using WordPress for blogging then yet another related posts is the best free plugin for you. The best portion to show related post is the bottom part of post.
3# Use Recent Post / Product Section on Sidebar
Show all the recent post, most popular posts or products on sidebar. So as to people can not only find related post, but also have easy option to visit other pages which might be different in nature from the landing page. You can also add popular post section.
4# Proper Internal Linking
Internet linking is one of the most important parts for both bounce rate and SEO. Try to create internal links whenever possible so that visitors get other important updates which might be beneficial for them.
5# Breadcrumb Navigation
We can only earn user satisfaction if we can provide the information or product they are seeking. So we need to do every possible thing which might help them to find their target information. Breadcrumb navigation can help visitors to know where he landed and can also help them to navigate other pages.
6# Loading Time Optimization
Slow website can destroy your reputation. Slow website reduces the interest of the visitors and ends up with high bounce rate. So it is important to ensure your website has a good loading speed. Try to use as less plugin as you can, and always delete unused plugin if you are using WordPress.
7# Ensuring Quality Content
This is the most important part to reduce bounce rate. You need to know the psychology of your target audiences, their liking and disliking. And then you have to produce content according to that. Each industry has different types of target audiences with different habits and psychology. So the task is to implement the tricks and produce quality content.
There have some more tricks to reduce bounce rate, but these 7 tricks play most significant roles. If you have some more ideas, thought or suggestion, please add in comment. I will appreciate it.