How Google evaluates a specific website?
How can you work on that to achieve good rank?
I know along with all other SEO professional you also ask this question on yourself, on many forums and community. You read lots of blog posts and look up references. In most cases Google doesn’t disclose much information about it. But this time Google has released a handbook of 160 paged PDF document “Search Quality Rating Guidelines”. The Search Quality Rating Guidelines explain how the search results are being showed or rated.
Earlier on, the October version of the document was leaked, as it was the case with many times as in 2008, 2001 and 2012. Google did however officially release a short version in 2013 but they now decided to release the full 160-page PDF version. The full version was previously available only to these Search Quality Raters.
Highlighting on the same, Google’s Mimi Underwood said, “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.”
She also said that “the evaluators base their ratings on guidelines that Google gives them and that the guidelines reflect what Google thinks search users want”.
What Underwood implied is that from now Google will regularly publish the document for the better outcome. To download the full version of the document, courtesy of Google click here.
If you have any question about Google Analytics, Search Quality Rating Guidelines, and other innovative SEO tactics that will definitely boost your ROI please contact me.